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Rosie Hegarty

Home grown and fashion forward, both Rosie and Victoria,  founders of Headonista are raising the stakes (and a few eyebrows) with their range of fascinators and hats.

The Mandurah born business are fast becoming a fashion staple, stocked both locally and nationally, as they work to help women feel confident in their choices for race day.

We recently caught up with both Rosie and Victoria to get their trackside tips on how to rock raceday.

Rosie says: Back your belief

As much as fashion can be about trends, it all starts with feeling good on the inside.  Life events can leave us with both our finances, and figures in a different shape, so dressing for your personality is a great way to get that confidence back.  If you are a bright and bubbly personality, bring that to life with bright colours. If you are more conservative, you can still let that shine through. Accessories can be a great way to do this, and not break the bank.

Victoria says: Plan with your posse

It is important to make sure you get a few basics covered for the day, including knowing what the dress code is for the event and venue.  Share outfit ideas with friends, get together with your crew and see if you can exchange items from each other’s wardrobes, or go op shopping together.  Work out how you will give each other kind yet honest feedback. Be sure to book in any beauty appointments.

Rosie says: Slash the stash

Handbags quite often become dumping grounds for pieces of lego, the husband’s spare sunglasses, socks for play centres, five lipsticks, spare change, Barbie’s shoes, eco bags, and receipts.   Start your day with an empty bag. My hit list of things to include are:

  • 4 x Bandaids
  • One shade of lipstick
  • Foldable Flats
  • Fully charged mobile phone
  • Cash - especially if going to the course, plus you will keep within a budget if cards are too tempting
  • Spare bobby pins
  • Small sunscreen

Victoria says:  Be a Stayer with Style

Start with dressing for your size and shape.

With headgear, those of us who are short like me, can afford to go taller in the headgear stakes (makes it easier for our tall friends to spot us in the crowd).  If you have height on your side, you can afford to go big, especially on the width.

Surviving the races

Keep it Complimentary, not Cluttered

Accessories should compliment your outfit.  Rocking a print? Choose one colour from the print to take the reins for choosing your headpiece, bag, and shoes.  Going for block colour? Choose a complimentary pop of colour or a matching colour, not both.

Treat your Feet

Aside from giving yourself a good pedicure, keep footwear stylish, and comfortable.  If you spend more time chasing kids in flats than strutting in stillettos, be sure to break in any new heels before the big day by wearing them around the house at the end of the day.

Finally ladies, what is your favourite tip for those who are new to dressing for the races?

Rosie:  Give yourself permission to have fun and be yourself.  If you feel nervous or overwhelmed with the styling, make a statement up top, and keep it simple down bottom.  Our turbans are a great way to do this, plus you can wear them again.

Victoria: Keep things tight from morning to night. With bobby pins, I mean! Getting your fascinator or headpiece in place can take a little work depending on the style that you are choosing.  

Author: Belle Lockerby


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